Don’t let the EU take away your right to vape flavours and reduce one of the most effective ways to stop smoking.
The EU’s current legislative push threatens to dismantle the very foundations of vaping access and affordability across every member state:
The Tobacco Products Directive 3 (TPD3): This upcoming framework sets market rules for the next decade. We stand firmly against its anticipated draconian restrictions, which include:
A total ban on online sales (both cross-border and domestic).
A ban on open, refillable systems, forcing users exclusively onto prefilled pods.
Anti-consumer limits, including a maximum 2 ml pod capacity and a restrictive 10mg/ml nicotine cap.
Plain packaging mandates, (black, white, and grey) that treat a harm-reduction tool identically to lethal cigarettes.
A devastating flavor ban, outlawing non-tobacco flavors that are vital for smoking cessation.
The Tobacco Advertising Directive (TAD): By targeting publicity, this directive seeks to drive vaping underground by imposing:
A complete ban on social media posts and pages, promoting or featuring vaping.
Strict storefront display bans, prohibiting external promotional materials and hiding products inside closed cupboards in non-specialist shops.